There is no doubt that promotional items are important for a successful marketing strategy. Just look at Coca-Cola, which is an expert in the field of promotional items, with its world-famous logo and striking polar bear! The culture surrounding business gifts is a strong asset for Coca-Cola, as we previously outlined how business gifts are more effective than TV advertising, according to a study carried out by the PPAI.
The scope of promotional products
Two other organizations have since confirmed these results by way of their own studies. The first survey was carried out by the market research agency, DIMA, at the request of the German Gesamtverband der Werbeartikel-Wirtschaft (‘Association of Commercial Advertising’). The results are impressive, to say the least. On average, 88% of respondents come into contact with promotional products on a daily basis, while only 79% of this is for advertising on the radio and 75% for TV advertising. Therefore, even the mass media sector is inferior to promotional products.
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Competition nowadays is fierce, especially for small companies. SMEs often have limited marketing budgets and therefore they must find marketing solutions that are both efficient and cost-effective. Why not make that the biggest benefit of your business gifts?
Business gifts for each target group
As a company, not only is it essential for you to offer good products and/or services but you must also make and keep your clients happy. You can achieve this client loyalty by giving well-chosen, creative business gifts to your loyal clients. When doing so, it is important for you to properly take into account the values, activities and character of your target group. Suppose your target group is made up of contractors. In that case, printed levels or measuring tapes will make good business gifts for them. Successful business gifts will have a long-term impact on your clients and associates, without costing an arm and a leg.
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Business gifts play an important role within the marketing mix and their effectiveness should not be underestimated. You can use exclusive business gifts to introduce new product lines or services in a special way. Yet why are business gifts are so effective you may ask? The key to their success lies in their psychological impact.
Reaching your clients with promotional items
Business gifts are, as their name suggests, gifts. Business gifts that recipients can make practical use of, are extremely popular and a great way to create word-of-mouth advertising, and also increase your brand recognition, which means that you reach a bigger number of prospective clients.
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