In “5 reasons to give business gifts – Part 1” we gave you a number of reasons why business gifts are so popular. In addition to the cost price/return ration and the fact that you can use them to reach your target group, there are a few more reasons for companies to opt for business gifts.
Once again, below, we have listed 5 reasons why business gifts should be part of your marketing mix.
6. Selection of and options for business gifts experiencing boom
When it comes to branding, you can’t go wrong with business gifts. These days all kinds of materials and textiles can be printed and even engraved. Therefore, your logo, website and company name can stand out on any business gift. That way you can give your own touch to the gift.
In addition to the printing options, the selection of business gifts (and promotional items) has expanded greatly in recent years.
7. Digital business gifts for the digital era
The youngest generation is being born with smartphones, laptops and tablet PCs in their hands. Likewise, adolescents and adults, which may largely make up your target group, have either grown up with or are familiar with computers and such.
To show that you keep up with the times and follow market trends, you can surprise your target groups with business gifts that have a digital function. These include everything from digital photo frames to all kinds of USB sticks (custom-made USB sticks, standard USB sticks, credit card USB stick, etc.), MP3 and players and more.
Tip: the WebClick WebKey is also an ideal digital promotional item for trade fairs and events!
8. Non-disruptive advertising campaigns
The umpteenth commercial break during your favorite TV or a series of commercials on the radio can be very disruptive. We call that ‘interruptive marketing’; advertising that interrupts something or that really disrupts people. Online pop-ups are another good example of interruptive marketing.
Business gifts, on the other hand, have the opposite effect. First and foremost, you get something for free, which is always nice in itself. Then, if the gift is a good choice, i.e. if it matches the personality or wishes of the recipient, the interruptive marketing becomes permission marketing.
9. Business gifts have several objectives
Business gifts can be used for any form of communication or advertising, from PR to, of course, marketing. You can use promotional items to support the launch of a new product, you can use business gifts to create goodwill à-la-PR among your interest groups and you can also increase visibility and brand recognition by distributing business gifts and promotional items at trade fairs and events.
10. If you don’t do it, someone else will
Those companies that do hand out business gifts have a slight advantage over their competitors. If you look at all of the foregoing arguments, it seems that the right decision is to include business gifts in your marketing mix. What is true, however, is that it is becoming more difficult to stand out, since more competing companies are starting to see the use of business gifts.
That’s why you should break the mold using original business gifts and promotional items or by finishing your gifts with creative printing.