Is your company celebrating a five-year anniversary? If so, this is the perfect occasion to work on client loyalty and to focus attention on your company. You can do so in a variety of ways, and you can involve your clients, associates, potential clients, suppliers and employees in this festive occasion.
You can throw a party for your employees and clients, and you can always benefit from a festive open day. It is important to send a press release to local, regional and, as the case may be, national media. The more attention you get, the better this is for your company, your brand recognition and your relationship with (potential) clients. Simply to show that your company is healthy, that it is keeping its head above water even in times of recession and that you are happy to celebrate your anniversary with both your employees and your clients. Read more »
Clients love to be pampered. Oftentimes, the perfect delivery of jobs is not enough to retain clients. Nice words or attractive financial benefits from competitors can be your undoing. But don’t despair! This is where business gifts that ensure client loyalty and retention are made.
When should you give a business gift?
You cannot just give a business gift to a client at any random point in time. You should have a good think about the right time to do so. Clients understand that when you give them a business gift, you also want to retain them. This is nothing new. Read more »
While we may be well into 2011, it is still useful to examine what the year can still bring us in the field of business gifts. The economy is in recovery. Budgets are slowly starting to increase once again, which means that there are a growing number of possibilities.
Given the recovery of the economy and new budgets, we should be asking ourselves how business gifts and promotional items fit into our marketing plans for 2011. What will work and what won’t?
Custom-made USB sticks
One noticeable trend that will continue to grow is promotional USB sticks. In this category, custom-made USBs are extremely popular. These kinds of custom-made USBs are veritable must-haves, and this is reflected in the growing range of various shapes and designs. Furthermore, custom-made USBs are exceptionally well suited to branding, which makes them powerful business gifts and promotional items. Finally, we are seeing an increasing level of interest in so-called credit card flash drives. These offer even more scope for branding, which is why they will become even more popular in the coming months.
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If you decide to thank a customer by offering him a business gift or if you want to make a positive impact on your business associates, then you should choose a business gift that is suitable for the customer or associate in question. However, this is not always as easy as it seems. That is why we are giving you a number of guidelines to simplify choosing an appropriate business gift.
Keep your customers
The fact of the matter is that it is always better to keep existing customers than to attract new ones. To hold on to customers, you should encourage their loyalty. Of course, this is not just limited to the efficient delivery of products and services. That is why you should make the effort to show your customers that you appreciate them. For example, you can offer them a business gift. Such gestures will inspire the loyalty of all of your customers.
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