If you have a stand at an upcoming trade fair, this is the ideal occasion to use printed business gifts to attract the attention of visitors and stay one step ahead of your competitors. Below you will find a number of tips that will certainly come in handy at a trade fair.
Use business gifts to attract attention
If you do not have the necessary budget to put on a nice display, then use some printed business gifts to draw attention to your stand. Not only are business gifts just as effective as traditional displays, they are also much cheaper. Moreover, research has shown that people are quicker to stop at stands that look not only professional but also creative. Therefore, you shouldn’t just throw a few pens on a table. You can also capitalize on original printed business gifts or organize the business gifts in an original way. That way you will surprise the visitors (and prospective clients), which will give you a major advantage over your competitors. Nor should you forget to wear an item of clothing with your logo on it, as this will show that you have faith in your own brand and stand behind it one hundred percent.
Choose the right business gift
At trade fairs everyone gives away free printed pens and post-its. Of course, these kinds of gifts are part of the basic package. However, it is also a good idea to offer business gifts that are a little more personal and suited to both your company and your targeted group. Therefore, while you should choose a business gift that reflects your company’s values, you should also take the sector and the values of your target group into account. For example, if you are attending a B2B trade fair for contractors, you can give your prospective clients a printed thermos flask or some kind of building material. That way, your brand will even be recognizable on the work floor, which will ensure continuous “brand recall“. Of course, you should always test your business gift to make sure it works. After all, pens that don’t write or leaky thermos flasks will not make a good impression on clients.
If you are still unsure about which business gift you want to offer to your prospective clients, then take a look at our impressive selection on the IGO-POST website!