Business gifts have been one of the best marketing tools out there for a (very) long time, and very little has changed. Researchers have shown that business gifts are the best advertising medium on the market in terms of cost-effectiveness. According to a study published on Emerce (in Dutch) pens made a comeback as the most popular business gift in 2010. While there is no specific data for 2011, here at IGO-POST we still have a good idea of the 10 most popular business gifts.
Every week, on our homepage, we list the 5 most popular business gifts and promotional items of the week. The recurring favorites every week are pens, clothing (t-shirts) and keyrings. These are the same business gifts and promotional items listed in the study.
In addition, USB sticks are extremely popular business gifts. Although the increase is waning slightly, we ship (printed) USB sticks on a daily basis. The great thing about USB sticks is that you can always innovate with them. Examples of this include credit card USB sticks and custom-made USB sticks. On the one hand, they are fun gadgets: no-one will refuse such a nice little thing. Furthermore, credit card USB sticks have advantages over standard USB sticks. For example, they have a larger surface area for printing and branding, and they are easier to take along and store.
Something that comes as no surprise to us here at IGO-POST is the level of interest in wine. You can give different kinds of wine as gifts. You can give wine accessories such as bottle openers and corkscrews, wine coolers or even wine gift sets, or simply a nice bottle of wine. You can always make a good impression with a ‘wine gift‘!
In addition, corporate business gifts will still do the trick. The calculator and notebook sets, diaries, memo blocks, calendars, and so on. The main benefits of these business gifts is their low price, the printing and branding possibilities, and the many impressions they generate, as they will (usually) get used on a daily basis.
In addition, the multimedia category is continually growing in popularity. Cell-phone accessories, MP3 & MP4 players, digital photo frames, etc.
You can view the list of the most popular business gifts in 2010 (in Dutch), according to the study, on the Emerce website.